Being a Lennox Premier Dealer elevates your reputation as a select provider of exceptional HVAC solutions and customer service, making you the first choice of homeowners time and again. It also opens up a world of exclusive benefits like priority listing on Lennox.com, enhanced co-op funds and access to free marketing programs that help increase your brand’s visibility and drive leads. Premier Dealers get preferred treatment for customer service and technical support, and enjoy free training, financial incentives and more. Join the ranks of excellence as a Lennox Premier Dealer and level up the success of your business.
It’s more than a title. It’s a distinction.
As a Premier Dealer, you enjoy the prestige of being recognized by Lennox as part of a select group of leading dealers in the industry. It’s a badge that tells homeowners you have the solutions, training and service it takes to exceed their expectations and motivates them to choose you over other dealers — proving just how much power there is in a name.
Did You Know?
✓ 84% of homeowners are likely to recommend a Lennox Premier Dealer
to family and friends.*
✓ 86% of homeowners who used a Lennox Premier Dealer said their
expectations have been met or exceeded.
*Survey conducted in November 2022 by Decision Analyst on behalf of Lennox that included over 1,000 US and Canadian homeowners who had purchased a system through a Lennox Premier Dealer in the previous six months.
Marketing that puts your business in the spotlight.
As a Lennox Premier Dealer, you gain access to exclusive marketing programs and benefits that increase your brand’s visibility and drive leads to your business. Enjoy priority placement on the Lennox.com dealer locator, Google Business Profile management, a ReviewBuzz Pro account to boost your search rankings, enhanced co-op funds, and much more — all focused on helping you attract more customers and grow your business.
We’re in the business of optimizing yours.
As a Lennox Premier Dealer, you are first in line for support and incentives that help your jobs run smoothly and your business stay healthy. That means priority customer service and technical support, stocking and financial discounts, free training to develop your team, plus exclusive networking opportunities. With Premier Dealer, you’re positioning your business for success by improving operations and your bottom line.
Some of the Lennox Premier Dealer benefits include:
- Priority Listing on the Lennox.com Dealer Locator. Your business information and Premier Dealer status are displayed prominently on the Lennox.com Dealer Locator, making it easy for local homeowners to find and reach out to you.
- Priority Customer Service and Technical Support. Jump to the front of the line when you call Lennox Customer Service at 1-800-4Lennox or Lennox Technical Support.
- Continued education. Enjoy free online training, access to free webinars, two free NATE exams, and more.
- Exclusive Marketing Materials. Get access to videos, brochures, uniforms, truck decals and much more to promote your business locally and help close deals at the kitchen table. Premier Dealers can order product literature and uniform patches at no extra cost.
- Financial offerings. Benefits on stocking programs and “prompt pay” cash discounts. You’ll enjoy all these and more as a return on your investment in the program.
- Enhanced Co-op Marketing Funds. Earn an extra percentage for Co-op marketing funds provided by Lennox, which can be used to offset the cost of certain marketing activities.
- Reputation Management through the Premier Dealer Advocacy Program. Get access to a free ReviewBuzz Pro Account - a $2,000 annual value - to easily capture and manage customer reviews for your business that can be published on the Lennox.com Dealer Locator and on your website to boost your Google rankings and increase prospect visibility.
- Google Business Profile Management. Get Google Business Profile optimization and monthly management services to ensure potential customers can easily find your contact information, location, hours, website and more.
*Lennox reserves the right, on thirty days’ notice, to modify or suspend the Lennox Premier Dealer Program benefits or any of its components at any time.
Priority Dealer Locator listing on Lennox.com
As a Lennox Premier Dealer, your business information and Premier Dealer status are displayed prominently on Lennox.com’s Dealer Locator. An important customer search tool, the Dealer Locator makes it easy for local customers to utilize your services. Inclusion on the Dealer Locator is an essential marketing resource for growing your customer base, and represents a clear sign of your commitment to providing high-quality customer experience. Quite simply, homeowners prefer Premier.
Premier Dealer Advocacy Program
The ultimate in customer responsiveness
The Lennox Dealer Advocacy Program helps promote consumer reviews for your business and services. This exclusive program assists with soliciting reviews and provides a way to publish them on your website and the Lennox Dealer Locator. This program is included in the Premier Dealer benefits package at no additional cost with the help of our partner vendor, ReviewBuzz.
If you’re serious about your business, we're serious about helping you
When you take part in the Premier Dealer Advocacy Program, your customers will automatically receive a letter or email that takes them to an online ratings and reviews site. Once they give their opinion, the data they provide will help you enhance your image and business.
Every review is a business opportunity
The review management tool offered with the Premier Dealer Advocacy Program, powered by ReviewBuzz, can help you turn your customers into advocates.
Participating dealers can:
- Receive reviews sourced from Lennox
- Access their review management dashboard to read and respond to reviews
- Gather and manage reviews about individual technicians
- Opt in to make reviews visible on the Lennox.com dealer locator
- Take advantage of the option for paid access to ReviewBuzz Premium, which will allow your customers to syndicate reviews to third-party review sites like Facebook and Google
- And much more!
Join the ranks of excellence as a Lennox Premier Dealer and level up the success of your business.
Enhance your Premier Dealer status with Lennox Powered by Samsung
Lennox Powered by Samsung unites two brands that homeowners trust in one reliable mini-split solution for your business. Lennox is setting the standard with this innovative product partnership, exclusive marketing resources, and dedicated customer support. Enjoy all the benefits that come with being a Lennox Premier Dealer, plus added offerings just for our mini-split partners:
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Self-Serve Advertising Platform:
✓ Get free access to this co-op platform that includes a library of co-branded marketing assets so you can build ads with your logo and place them in local media.
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Priority Customer Service and Technical Support:
✓ Premier Dealers of our Lennox Powered by Samsung products receive priority treatment with customer service and technical support teams who are dedicated to the needs of mini-split dealers.
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Certification Badge:
✓ After completing the full suite of mini-split training, your business will earn an exclusive “Lennox Powered by Samsung Certified” badge that will be featured on your Lennox.com Dealer Locator listing and can be displayed on your marketing assets.
You could become one of a select group invited to be a Premier Dealer by demonstrating your commitment to delivering perfect air with Lennox Powered by Samsung products and maintaining an excellent reputation for customer satisfaction. Connect with your Territory Manager to learn more about eligibility requirements.
Take the first step toward becoming a Premier Dealer. Contact your Lennox Territory Manager today or fill out the form by signing in and learn more.