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Consumer Advertising &
Promotions Program

Our promotion-driven marketing program helps to drive overall awareness, leads and system sales.

Put marketing to work for you!

The Consumer Advertising and Promotions (CAP) program was designed to help our dealers effectively advertise their businesses in local markets, while receiving exclusive benefits to help close sales at the kitchen table with their homeowners. Are you new to the HVAC marketing world, or a seasoned marketer? We are here to help both!

We recognize that dealers often juggle multiple roles in running their businesses, which may leave them with limited time or resources to master marketing. We also acknowledge that some dealers are more marketing-savvy and have experience managing their advertising plan. With the CAP program, you can find tactics to help kick start your advertising journey or enhance the activities you are currently completing on your own.

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“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”
- Michael Faught, Akins Heating and Air Conditioning

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How can CAP help my business?

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  • Lennox has teamed up with Strategic America (SA) in the US and Publicis in Canada, to give our dealers a team of advertising experts, while saving time and resources, to implement customized marketing strategies to help strengthen and grow their businesses.
  • You will be provided with a dedicated agency advisor to help you create the most effective advertising strategy for your business - with agency fees covered by Lennox. In addition, you will get financial benefits, like Consumer Rebates, SPIF, and Co-Op Marketing Funds.

For full program details, download our program guidebook.

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Why CAP?

By participating in CAP, you unlock a suite of benefits:

Full-Service Advertising Agency

Partnership with a full-service advertising agency

100% of your CAP investment goes towards promoting your brand with Lennox. Depending on the package you choose, your dedicated agency advisor will help you with media research and recommendations, media buying and negotiations, creative customization and proofing, and campaign monitoring and reporting.

Easy Monthly Billing

Easy monthly billing

No need to pay for your marketing efforts up front. Your investment will be broken out into 10 equal monthly invoices, depending on the package you choose.

Dealer Locator

Members only listing on the Lennox.com dealer locator

You also get access to a lead management platform to manage leads you receive directly from the locator.

Consumer Promotions

Up to 36 weeks of consumer promotions

Get access to industry-leading promotions in the form of rebates and competitive financing offers to entice potential customers.

Consumer Promotion Funding

Access to consumer promotion funding

Depending on the package you choose, Lennox funds up to 70% of the national consumer rebate and up to 100% of the cost of financing plans.

Comfort Advisor Incentives

Access to Comfort Advisor financial incentives

Reward your Comfort Advisors for selling eligible equipment.

Co-Op Marketing Funds

Earned co-op marketing funds

Earn funds to help offset the costs of certain marketing activities up to 60%.

2025 Program Packages

No matter the size, type, or age of your business, there’s a CAP package for you!

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Residential 2025 CAP Package Options

Brand Awareness

Paid Media

Radio (AM/FM)

TV

Connected/Streaming TV

TV (Broadcast and Cable)

Outdoor Billboard

Direct Mail*

Local Sponsorships

Pre-Roll Video

Local Print (Newspaper, Magazine & Flyers*)

Digital Streaming Radio

Pandora Streaming Radio**

Streaming Audio**

Lead Generation

Pay-Per-Click (Paid Local Search)

SEM (Google Ad Words)*

Paid Social (Facebook and Instagram**)

Online Display*

Direct Mail Paired with Online Display**

Google Local Services Ads (LSAs)**

Online Directories Pay-Per-Call Campaigns**

Other Options

Website and SEO Services

Google Business Profile Management Services

Landing page(s)

Organic Social through Social Media Program

Data & Insights Services**

Nurture Email Program**

* Canada Only ** US Only
There are restrictions in regards to how much of your CAP investment can be used on other options. Reach out to your agency advisor to learn more and for details. Lennox Agency Partner Contact Information: US - Strategic America, 1-800-728-0991 Canada - Publicis, 866-366-8248

Ready to learn more?

Email us directly at CAPProgram@Lennox.com for more information.

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