Put marketing to work for you!
The Consumer Advertising and Promotions (CAP) program was designed to help our dealers effectively
advertise their businesses in local markets, while receiving exclusive benefits to help close sales at
the kitchen table with their homeowners.
Are you new to the HVAC marketing world, or a seasoned
marketer? We are here to help both! We recognize that dealers often juggle multiple roles in running their businesses, which may leave
them with limited time or resources to master marketing. We also acknowledge that some dealers are more
marketing-savvy and have experience managing their advertising plan. With the CAP program, you can find
tactics to help kick start your advertising journey or enhance the activities you are currently
completing on your own.
“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY
TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR
BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”
- Michael Faught, Akins Heating and Air
Conditioning
How can CAP help my business?
- Lennox has teamed up with Strategic America (SA) in the US and Publicis in Canada, to give our dealers a team of advertising experts, while saving time and resources, to implement customized marketing strategies to help strengthen and grow their businesses.
- You will be provided with a dedicated agency advisor to help you create the most effective advertising strategy for your business - with agency fees covered by Lennox. In addition, you will get financial benefits, like Consumer Rebates, SPIF, and Co-Op Marketing Funds.
For full program details, download our program guidebook.
- US CAP Program Guidebook
- Canada CAP Program Guidebook
- Need help deciding which package best meets your needs?
- Email us at CAPProgram@Lennox.com
- Ready to Enroll?
Enroll in the CAP Program
Need help deciding which package best meets your needs
- Email us at
CAPProgram@Lennox.com - Ready to Enroll?
Enroll in the CAP Program
Why CAP?
By participating in CAP, you unlock a suite of benefits:
Partnership with a full-service advertising agency.
100% of your CAP investment goes towards promoting your brand with Lennox. Depending on the package you choose, your dedicated agency advisor will help you with media research and recommendations, media buying and negotiations, creative customization and proofing, and campaign monitoring and reporting.
Easy monthly billing.
No need to pay for your marketing efforts up front. Your investment will be broken out into 10 equal monthly invoices, depending on the package you choose.
Members only listing on the Lennox.com dealer locator.
You also get access to a lead management platform to manage leads you receive directly from the locator.
Up to 36 weeks of consumer promotions.
Get access to industry-leading promotions in the form of rebates and competitive financing offers to entice potential customers.
Access to consumer promotion funding.
Depending on the package you choose, Lennox funds up to 70% of the national consumer rebate and up to 100% of the cost of financing plans.
Access to Comfort Advisor financial incentives.
Reward your Comfort Advisors for selling eligible equipment.
Earned co-op marketing funds.
Earn funds to help offset the costs of certain marketing activities up to 60%.