Put marketing to work for you!
The Consumer Advertising and Promotions (CAP) program was designed to help our dealers effectively advertise their businesses in local markets, while receiving exclusive benefits to help close sales at the kitchen table with their homeowners. Are you new to the HVAC marketing world, or a seasoned marketer? We are here to help both!
We recognize that dealers often juggle multiple roles in running their businesses, which may leave them with limited time or resources to master marketing. We also acknowledge that some dealers are more marketing-savvy and have experience managing their advertising plan. With the CAP program, you can find tactics to help kick start your advertising journey or enhance the activities you are currently completing on your own.
“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM
DAY TO DAY.
LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS.
THANKS FOR THE
HELP!”
- Michael Faught, Akins Heating and Air Conditioning
How can CAP help my business?
- Lennox has teamed up with Strategic America (SA) in the US and Publicis in Canada, to give our dealers a team of advertising experts, while saving time and resources, to implement customized marketing strategies to help strengthen and grow their businesses.
- You will be provided with a dedicated agency advisor to help you create the most effective advertising strategy for your business - with agency fees covered by Lennox. In addition, you will get financial benefits, like Consumer Rebates, SPIF, and Co-Op Marketing Funds.
For full program details, download our program guidebook.
- US CAP Program Guidebook
- Canada CAP Program Guidebook
- Need help deciding which package best meets your needs?
- Email us at CAPProgram@Lennox.com
- Ready to Enroll?
Enroll in the CAP Program
Why CAP?
By participating in CAP, you unlock a suite of benefits:
Partnership with a full-service advertising agency
100% of your CAP investment goes towards promoting your brand with Lennox. Depending on the package you choose, your dedicated agency advisor will help you with media research and recommendations, media buying and negotiations, creative customization and proofing, and campaign monitoring and reporting.
Easy monthly billing
No need to pay for your marketing efforts up front. Your investment will be broken out into 10 equal monthly invoices, depending on the package you choose.
Up to 36 weeks of consumer promotions
Get access to industry-leading promotions in the form of rebates and competitive financing offers to entice potential customers.
Access to Comfort Advisor financial incentives
Reward your Comfort Advisors for selling eligible equipment.
Members only listing on the Lennox.com dealer locator
You also get access to a lead management platform to manage leads you receive directly from the locator.
Access to consumer promotion funding
Depending on the package you choose, Lennox funds up to 70% of the national consumer rebate and up to 100% of the cost of financing plans.
Earned co-op marketing funds
Earn funds to help offset the costs of certain marketing activities up to 60%.
2025 Program Packages
No matter the size, type, or age of your business, there’s a CAP package for you!
Brand Awareness
Radio (AM/FM)
TV
Connected/Streaming TV
TV (Broadcast and Cable)
Outdoor Billboard
Direct Mail*
Local Sponsorships
Pre-Roll Video
Local Print (Newspaper, Magazine & Flyers*)
Digital Streaming Radio
Pandora Streaming Radio**
Streaming Audio**
Pay-Per-Click (Paid Local Search)
SEM (Google Ad Words)*
Paid Social (Facebook and Instagram**)
Online Display*
Direct Mail Paired with Online Display**
Google Local Services Ads (LSAs)**
Online Directories Pay-Per-Call Campaigns**
Website and SEO Services
Google Business Profile Management Services
Landing page(s)
Organic Social through Social Media Program
Data & Insights Services**
Nurture Email Program**
* Canada Only ** US Only
There are restrictions in regards to how much of your CAP investment can be used on other options. Reach
out to
your agency advisor to learn more and for details. Lennox Agency Partner Contact Information: US -
Strategic
America, 1-800-728-0991 Canada - Publicis, 866-366-8248
Ready to learn more?
Email us directly at CAPProgram@Lennox.com for more information.